User experience inside and out: The strategy of persuasive design
A brilliant webcast over at Human Factors International about how the Internet has created a “self-service” mindset. Employees (inside) and consumers (outside) expect to find information and complete tasks on their own. User-centered design makes it easy for them to do so.
Yet just because someone can do something, it doesn’t mean that they will.
http://www.humanfactors.com/downloads/pastwebcast.asp#insideout
Filed under: UX & Usability on February 26th, 2009 | No Comments »