The Right to Exist
The audio market today is flooded with brands and models which almost all look alike. When we started Defunc in 2015, we were not interested in starting an enterprise for its own sake. So, we gave ourselves an ultimatum – If we couldn’t sit down for three hours and come up with a reason to start another headphone company – then it wasn’t worth doing. “Existensberättigande” is a big Swedish word meaning “the right to exist”. Defunc needed to create its own right to exist in order to make sense. And from that day, Defunc has tried to bring something new to the market in each of the audio categories.
Design & Function = Defunc
Our name stands for Design and Function. We’re here to simplify the consumer experience. Headphones and earbuds – we think there are just way too many choices out there. While big headphone companies struggle to come up with countless new models each year – seemingly just to keep up with the other companies already flooding the market with too many models to choose from – we aim to keep it simple. Are all those models really there to make our lives better? They certainly don’t make things easier. But ours do. While many others base their models on fashion or fads, we’ve created four simple categories based entirely on your everyday needs.
In this day and age, almost everyone uses headphones or earbuds every day at home, at work, and on the go – whether it’s for music, as a better way to talk on the phone, or to block out unwanted sounds with noise-cancellation technology. But most people don’t find the model that is optimal for them. We think this is because there’s simply too much to choose from.
Unlike other companies, we prefer not to spend our resources on elaborate marketing to try to convince you what you think you want. Instead, we’d just like you to ask yourself one question: what do I need? To help you answer that question, we’ve broken down our offering into four categories of how earbuds are used. Choosing from Music, Talk, Hybrid and Sport allows you to quickly and effectively determine what’s most important to you. And our price ranges give you even further flexibility. High-quality products that don’t cost a fortune. Clarity of choice. We sift through all the chaos so that you don’t have to.